|
How did one of America's most
popular morning radio teams get
started? In a nutshell ... Rick and
Bill (as Bubba was known then) went
to rival high schools (Rick went to
Oxford High in Oxford, Ala., and
Bill went to Jacksonville High, in
Jacksonville, Ala.). The two knew of
each other through athletics -- Rick
was an All-State defensive tackle
and Bill was a basketball player
(All-County ... some say he should
have been All-State) and baseball
player (drafted by the then Silver
Run Twins). The two became friends
at Jacksonville State University
while working at the college radio
station. Rick was a long-haired,
rock-n-roll singing, afternoon radio
guy. Bill was the promotions
director and engineer (they wouldn't
let him have a shift other than the
grave-yard shift because of his
terrible southern accent). The two
first noticed a "chemistry" as they
worked together in Spanish class.
(Rick earned a D- and Bill a F ...
hey thanks Mrs. Suco!)
Rick went on to a maze of
broadcasting jobs at WHMA-AM and FM,
then on to a new '80s and '90s
docket station WKFN now WVOK-FM in
his hometown of Oxford, Ala. and a
"spill" on the road as a rock singer
in a band.
Bill began a career in directing the
newscast at WJSU-TV in Anniston,
Ala., and a part time job at WPID in
Piedmont, Ala. (where they would let
him talk!). Bill became manager of
WJXL and tried to hire his ole buddy
Rick. He wanted
too much money, so the two never
could get together!
Bill
ended up as chief engineer for WQEN/
WAAX in Gadsden, Ala. When management
was looking for a new morning man,
Bill recommended Rick for the job.
Bill was then put in charge of
"cutting a deal". After weeks of
give and take, the deal looked like
it was not going to happen ... until
Bill called Rick from the field
where Rick's
Dad's team (his Dad was head coach
of Jacksonville State University's
football team) had just won the 1992
Division II National Championship
and said "you would be here if you
worked for us" (Rick's station made
him work
a remote that day). Rick came on
board the next Monday! About that
time, Mark "The Hammer" Bass (the
man with a vision) came on board as
the head man at the station.
Rick and Bill began to hang out,
going to lunch together and creating
ideas for Rick's show. One day at
lunch, Bill said "wouldn't it be
funny if you read Shakespeare in a
country voice and called it Good Ole
Boy Theater!" So the next morning
with Bill looking in, Rick planned
to do it. About 30 seconds before
the break was over, Rick said "You
sit down and do it!" ... so Bill
did! Rick said "you sound like my
Uncle Bubba". The name stuck and the
bit was a huge hit! Before long,
Bubba was sitting in for a few
minutes a day, then the entire show
and then all the time! The listeners
would not have it any other way than
Rick and Bubba. Rick had said he
always wanted a partner, but he just
couldn't find the right person.
Bubba said he was honored to work
with someone as talented as Rick.
Under new guidance and leadership,
the team moved like a mighty army
across the fruited plain!
You can catch the hilarious Rick &
Bubba Show every morning on WGRA
from 6-9a.m. and on Saturdays from
6-10a.m.
http://www.rickandbubba.com
|